Insignia Cards - Insignia Group accelerates US expansion
With over two decades of experience serving ultra-high-net-worth individuals, Insignia Group is now accelerating its US expansion in response to an evolution in UHNWI consumer preferences. As traditional luxury items have become more accessible to the mass market, Insignia clients – especially in the US – increasingly pursue “experiential luxury.” Insignia says Exotic travel, exclusive events, and other rare, tailored experiences are rapidly replacing high-end consumer goods as the ultimate markers of status among the ultra-wealthy. “Our clients’ world is evolving faster than ever,” says Nada Tucakov, CEO of Insignia Group. “For many of our members, purchases of super-yachts or private jets are no longer driven by the desire to own status symbols; rather, they are inspired by the opportunity to make unforgettable memories.” According to research from Insignia America, which launched its New York lifestyle management boutique in February, the trend toward experiential...