Insignia Cards - Luxury lifestyle-management and Financial Services Group

 Insignia was founded as SBS World Services in 1996 as a travel and travel related services company. It was rebranded as ‘Insignia Global Solutions’ in 2009.

In 1997, Insignia entered into a card marketing agreement with American Express to issue co-branded cards in the Commonwealth of Independent States.

In 2000, Insignia expanded its co-branded card programme to include Royal Bank of Scotland, Merrill Lynch, MBNA, and Danske Bank.

In 2012, a Maltese entity within Insignia was granted a payment institution licence to supply its own payment card products under the regulation of the Malta Financial Services Authority.

Since 1996, Insignia has expanded from a flagship office in London to seven international offices, including New York, Bratislava, Dubai, Valletta, Kiev and Moscow. As of 2020, the company is estimated to have members, including billionaires.

In [year], Insignia launched its lifestyle management arm, Insignia Lifestyle Boutique. The service was referred to as “The ultimate wish granters,” by FT Wealth in a year.

Insignia provides members benefits that include preferential rates on hotels and travel, access to events, luxury gifts, and other services. Members also benefit from 365-day support.

In 2020, Insignia secured inclusion of an Insignia Cards Membership and in the annual Goody Bag at the Academy of Motion Pictures Arts and Sciences Awards, which took place on 10 February 2020.

What current difficulties do you face in the current turmoil fuelled by COVID-19?

Insignia has a diversified business, and like all other companies operating in the lifestyle service environment, we have seen a shift in client behaviour. However, we do not see this as a difficulty but rather a challenge to embrace the need for change fully. We are confident that even in the areas where we see a slowdown, the business will bounce back and has done in the last six months, our new more digital focused approach will cover the gaps.

But first and foremost, Insignia is a financial institution, and the lifestyle and travel sectors are secondary. We feel that during these challenging times, our clients need our support more than they did in the past. The reason for that is the fact that Insignia is a company that they can fully trust. They can always rely on us and discuss any difficulties that they might encounter along the way.